MARKET RESEARCH
 
market research
Demand for the Purchase of Special Equipment Among Local Authorities in Ukraine
 
 
GOAL
OF THE RESEARCH

To designate procurement plans of local authorities for the purchase of trucks, special equipment, buses, and trolleybuses.

To reduce the cost of marketing campaigns by creating an information and analytical framework that increases the effectiveness of marketing decisions.

TASKS
OF THE RESEARCH

Collection of primary data for analysis.

Analysis of procurement plans of local governments.

Synthesis of the received information and its further presentation in a graphic-text form.

 
 
METHOD OF THE RESEARCH
For the first stage of the research, a quantitative assessment method was chosen.

In general, the PROCEDURE CONSIST OF:
 
 
Formation of research hypotheses
Development of research tools
Data collection
 
Data analysis
Preparing the report & visualizing the results
 
 
 
 
CHARACTER OF THE RESEARCH
This marketing research has a descriptive character.
 
 
 
HYPOTHESIS
Access to information about existing demand and the availability of funds in the procurement budget will allow companies to builg a more effective marketing strategy and communication with potential buyers.
 
 
 
DATA ANALYSIS
 
 
In order to determine the demand for the purchase of heavy vehicles, special equipment, buses and trolleybuses of high passenger capacity the experts of the Matt Investment Agency analyzed City development programs with a budget of more than 100 million UAH/year for the planned procurement of special equipment for utility companies and buses of high passenger capacity.
 
 
 
RESULTS OF THE RESEARCH
Number of items of trucks, special equipment, buses, and trolleybuses, which cities plan to purchase in the 2018 year, an expected subject of procurement value, the legal entity that will make purchases, amount of budget allocations, calendar procurement period, technical description of the procurement subject
According to the information, dated January 20, 2018,
 
 
 
 
 
 
For the results
 
 
For the results of the research and additional questions, please contact us
 
 
 
 
 
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